The ultimate purpose of our company is to help turn the tide on global warming. Few causes will be as great in 10-30 years as world temperatures continue rising, the frequency and severity of droughts and hurricanes increase, certain plant and animal species become extinct, polar ice caps melt and flood cities along the coastlines, and the quality of life as we know it changes forever.
We are uniquely positioned to help solve this problem. As a provider of energy-efficient products and services for the building industry, Melink is able to improve the performance of thousands of facilities across the U.S. and around the world. No one else can do what we do. Therefore, our obligation and responsibility is clear.
Moreover, as an aspiring leader in the green building movement, Melink must act as a force multiplier. Through an ambitious walk-the-talk campaign, everyone in our company can potentially inspire hundreds of individuals and companies to join this important cause. In so doing we will show the world that you do not have to be the size of GE, Toyota, or Wal-Mart to make a real difference.
Everything we do as a company will reflect our commitment to saving the environment. For example, within 5 years our new headquarters will generate 100% of its power from solar, wind, and hydro; every employee will drive a hybrid or plug-in electric car; every employee will receive incentives to minimize their dependency on carbon fuels; and every new product and service we develop will promote energy-efficiency and renewable-energy solutions.
In order to fulfill the above vision, we must build a strong and sustainable company. Therefore, our business plan mandates a 30% compounded annual growth rate. It also mandates various cost-control metrics to ensure we achieve this growth debt-free. Furthermore, our plan is to reinvest 5% of sales on continuous improvement, innovation, and new business development. This will allow us to expand our offerings and become a preeminent brand in a green economy that is growing exponentially.
Integrity and service excellence have been our core values for 20 years and will always serve as the foundation for who we are and how we conduct ourselves. Continuing education and leadership development will also become increasingly important at Melink. We will strive to help every employee reach his/her full potential and ensure our business is succession-ready at all times.
Our goals are bold because the emerging threat to our environment is serious. Unless we start acting now, global warming could be ranked on the same scale as war, terrorism, poverty, and disease within our life time. In fact several of these problems are linked together because of the world's dependency on oil, natural gas, and coal. Our mission is to be part of the solution and our vision is a healthier and safer planet for future generations.
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